Jin, Naehyun (Paul)

Send email to Dr. Jin

Phone: (703) 993-7785
Fax: (703) 993-2025
Email: njin (@gmu.edu)

Dr. Jin joined George Mason University as an assistant professor in Tourism and Event Management in 2013. He earned his Ph.D.(2013) in Hospitality Administration at Texas Tech University and M.S. degree (2009) in Tourism and Hospitality Management at Temple University. He teaches courses in Hospitality, Tourism, and Event Marketing, Introduction to Hospitality Management, and Hotel Management. His research focuses on service innovation, hospitality and tourism marketing, event management, and healthy food consumption. His research has been published in peer-reviewed journals such as Cornell Hospitality Quarterly, International Journal of Contemporary Hospitality Management, International Journal of Tourism Research, Journal of Travel and Tourism Marketing, Asia Pacific Journal of Tourism Research, and Journal of Hospitality Marketing and Management.

• Tourism and Hospitality Marketing
• Service Innovation
• Event Quality and Management
• Healthy Food Consumption
• Experiential Value
• Brand Management

Jin, N., Merkebu, J., & Line, N. (2019). The examination of the relationship between experiential value and price fairness in consumers’ experience. Journal of Food Service and Business Research. 22(2), 150-166  

Slocum, S., Jin, N., & Cho, I. (2018). Willingness to pay for sustainable food in the meeting planning sector. Culinary Science and Hospitality Research. 24(7), 153-161

Jin, N., Lee, S., Slocum, S., & Merkebu, J. (2018). Examining the healthy food consumption in full-service restaurants: Quality or non-quality cues? Journal of Food Service and Business Research, 21(4), 394-419

Jin, N., Line, N., &Yoon, D. (2018). Understanding the role of gratitude in building quality relationships. Journal of Hospitality Marketing and Management, 27(4), 465-485

Lee, S., Jin, N., & Kim, H. (2018). The effect of knowledge about healthy food on perceived healthy food value, satisfaction, and behavioral intention: The moderating effect of gender. Journal of Quality Assurance in Hospitality and Tourism, 19(2), 151-171

Jin, N., Lee, S., & Daniels, M.J. (2017). Wedding professionals’ use of social media. Event Management, 21(4), 515-521

Jin, N., Line, N., & Lee, S. (2017). The health conscious restaurant consumer: Understanding the experiential and behavioral effects of health concern. International Journal of Contemporary Hospitality Management, 29(8), 2103-2120

Jin, N., & Lee, S. (2017). A conceptual framework for healthy food choice in full-service restaurant. Journal of Foodservice Business Research,20(3), 304-320

Jin, N., Line, N., &Merkebu, J. (2016). The impact of brand prestige on trust, perceived risk, satisfaction, and loyalty in upscale restaurants. Journal of Hospitality Marketing and Management.,25(5), 523-546

Jin, N., Line, N., & Merkebu, J. (2016) Examining the impact of consumer innovativeness and innovative restaurant image on price fairness and behavioral intention in upscale restaurants. Cornell Hospitality Quarterly.57(3), 268-281

Jin, N., Line, N, & Merkebu, J. (2016). Examining the impact of restaurant innovativeness on relationship quality in luxury restaurants. International Journal of Hospitality & Tourism Administration,17(4), 449-471

Jin, N., Line, N., & Merkebu, J. (2016). The effects of image and price fairness: A consideration of delight and loyalty in the water park industry. International Journal of Contemporary Hospitality Management. 28(8)

Jin, N., & Lee, S. (2016). The impact of restaurant experiences on mature and non-mature customers: Exploring similarities and differences. International Journal of Hospitality and Tourism Administration.17(1), 1-26

Jin, N., Lee, S., & Jun, J. (2015). The role of brand credibility in understanding and predicting consumers’ behavioral intention in luxury restaurants. An International Journal of Tourism and Hospitality Research. 26(3), 384-396.

Jin, N., Line, N., & Ann, S. (2015) The full-service dining experience: An assessment of the generation-specific determinants of customer loyalty. Journal of Foodservice and Business Research.18(4), 307-327

Jin, N., & Merkebu, J. (2015). The role of employee physical attractiveness and emotion in upscale restaurants. An International Journal of Tourism and Hospitality Research. 26(2), 284-297.

Jin, N., Goh, B., Huffman, L., &Yuan, J. (2015). Predictors of perceived image of restaurant innovativeness in fine dining restaurants. Journal of Hospitality Marketing and Management. 24(5), 457-485.

Jin, N. (2015) Moderating role of relationship quality on the link between restaurant experiences and customer loyalty for the mature market. Journal of Quality Assurance in Hospitality and Tourism.16(3), 1-24.

Jin, N., Lee, H., & Lee, S. (2015). The effects of experiential quality on perceived value, satisfaction, image, and behavioral intention of water park patrons: New versus repeat visitors. International Journal of Tourism Research. 17 (1), 82-95

Lee, S., Jin, N., & Lee, H. (2014). Moderating role of water park image, environment, food quality and service quality on the relationship between perceived value and customer loyalty: The case of South Korea. Journal of Quality Assurance in Hospitality and Tourism. 15 (2), 19-43

Chua, B., Jin, N., Lee, S., & Goh, B. (2014). Influence of mechanic, functional, and humanic clues on experiential value and behavioral intention in full-service restaurants. Journal of Foodservice and Business Research. 17 (2), 67-84

Jin, N., Line, N., & Goh, B. (2013). Experiential value, relationship quality, and customer loyalty in full-service restaurants: The moderating role of gender. Journal of Hospitality Marketing and Management. 22 (7), 679-700

Lee, S., Jin, N., & Kim, H. (2013). Relationships among knowledge of healthy food, health concern, and behavioral intention: Evidence from United States and South Korea. Journal of Quality Assurance in Hospitality and Tourism. 14(4), 344-363

Jin, N., Lee, S., & Lee, H. (2013). Event quality, perceived value, destination image, and behavioral intention for sports events: the case of IAAF World Championship. Daegu 2011. Asia Pacific Journal of Tourism Research . 18 (8), 849-864

Jin, N., Lee, S., & Huffman, L. (2012). Impact of restaurant experience on brand image and customer loyalty: Moderating role of dining motivation. Journal of Travel and Tourism Marketing. 29 (6), 532-551.

Jin, N., Lee, S., & Ram, G. (2012). How do individual personality traits (D) influence perceived satisfaction with service for college students (C) in a casual restaurant setting (I)? : The CID framework. Journal of Hospitality Marketing and Management, 21(6), 591-616.

• College of Education and Human Development
• School of Sport, Recreation, and Tourism Management
• School of Sport, Recreation, and Tourism Management
• Tourism and Events Management
• Center for Sport Management

• Introduction to Hospitality Management (TOUR - 230)
• Sport, Recreation and Tourism Marketing (SRTM - 412)

• Introduction to Event Management (TOUR 220)
• Hospitality, Tourism, and Events Management Practicum (TOUR 241)
• Hotel Management (TOUR 301)
• Food and Beverage Management (TOUR 310)
• Hospitality, Tourism, and Events Management Marketing and Sales (TOUR 412)
• Hospitality, Tourism, and Events Management Internship (TOUR 490)
• Independent Study (TOUR 499)