SRTM 412: Sport, Recreation and Tourism Marketing

Investigates theoretical principles and strategic processes in marketing and sales as applied to the sport, recreation, tourism, events, and hospitality industries. Focuses on understanding consumer behavior, the elements of the marketing mix, and the importance of brands and brand equity. Equips students with the knowledge and skills necessary to develop effective marketing campaigns and strategies. Offered by School of Sport/Rec/Tour Mgmt. Limited to three attempts. Equivalent to SPMT 412, TOUR 412.