College of Education and Human Development - George Mason University

TOUR 412: Hospitality, Tourism, and Events Management Marketing and Sales

Important: For the most up-to-date information, refer to the official George Mason Course Catalog

General Information

Credit hours: 3

Description:

Provides understanding and tools for marketing and management of financial resources in entrepreneurial tourism enterprises. Also includes market planning, business planning, feasibility assessment, investment analysis, basic accounting, and operational control. Offered by Recreation, Health & Tourism. Limited to three attempts.
Registration Restrictions:

Required Prerequisites: TOUR 241C or PRLS 241C.
C Requires minimum grade of C.

Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

Current Sections

Prior Sections (partial list)