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TOUR 412: Hospitality, Tourism, and Events Management Marketing and Sales

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Important: For the most up-to-date information, refer to the official George Mason Course Catalog

General Information

Credits: 3

Description:

Provides understanding and tools for marketing and management of financial resources in entrepreneurial tourism enterprises. Also includes market planning, business planning, feasibility assessment, investment analysis, basic accounting, and operational control. Offered by School of Sport/Rec/Tour Mgmt. Limited to three attempts. Equivalent to SRTM 412.
Registration Restrictions:

Required Prerequisites: ((TOUR 241C or 241XS) or (PRLS 241C, RMGT 241C or PRLS 241XS)).
C Requires minimum grade of C.
XS Requires minimum grade of XS.

Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

Current Sections

This course is not offered this semester.

Prior Sections (partial list)
  • Spring 2024, Section: 001, CRN 10280, Format: Face-to-Face, Instructor: Paul Jin
  • Fall 2023, Section: DL1, CRN 74090, Format: Online, Instructor: Paul Jin
  • Spring 2023, Section: 001, CRN 10365, Format: Face-to-Face, Instructor: Paul Jin
  • Fall 2022, Section: DL1, CRN 75313, Format: Online, Instructor: Paul Jin
  • Spring 2022, Section: 001, CRN 10492, Format: Face-to-Face, Instructor: Paul Jin
  • Summer 2021, Section: A01, CRN 40299, Format: Online, Instructor: Paul Jin
  • Spring 2021, Section: DL1, CRN 10610, Format: Online, Instructor: Paul Jin
  • Fall 2020, Section: DL1, CRN 81806, Format: Online, Instructor: Paul Jin
  • Summer 2020, Section: A01, CRN 40385, Format: Online, Instructor: Paul Jin
  • Spring 2020, Section: 001, CRN 10721, Format: Face-to-Face, Instructor: Paul Jin
  • Fall 2019, Section: 002, CRN 78466, Format: Face-to-Face, Instructor: Paul Jin
  • Summer 2017, Section: A01, CRN 41161, Format: Online, Instructor: Paul Jin
  • Spring 2017, Section: 001, CRN 11456, Instructor: Paul Jin
  • Spring 2017, Section: DL1, CRN 12796, Format: Online, Instructor: Rebecca Kelley
  • Fall 2016, Section: DL1, CRN 73406, Format: Online, Instructor: Rebecca Kelley
  • Summer 2016, Section: A01, CRN 42582, Format: Online, Instructor: Paul Jin
  • Spring 2016, Section: 001, CRN 11745, Instructor: Paul Jin
  • Spring 2016, Section: DL1, CRN 13519, Format: Online, Instructor: Rebecca Kelley
  • Fall 2015, Section: 001, CRN 72378, Instructor: Paul Jin
  • Fall 2015, Section: DL1, CRN 74131, Format: Online, Instructor: Rebecca Kelley
  • Spring 2015, Section: 001, CRN 11987, Instructor: Paul Jin
  • Spring 2015, Section: DL1, CRN 14418, Format: Online, Instructor: Rebecca Kelley
  • Fall 2014, Section: 001, CRN 72694, Instructor: Paul Jin
  • Fall 2014, Section: DL1, CRN 75383, Format: Online, Instructor: Rebecca Kelley
  • Spring 2014, Section: 001, CRN 12270, Instructor: Paul Jin
  • Spring 2014, Section: DL1, CRN 17045, Format: Online, Instructor: Rebecca Kelley
  • Fall 2013, Section: 001, CRN 73060, Instructor: Paul Jin
  • Fall 2013, Section: DL1, CRN 80162, Format: Online, Instructor: Rebecca Kelley
  • Spring 2013, Section: 001, CRN 12681, Instructor: Rebecca Kelley
  • Fall 2012, Section: 001, CRN 73627, Instructor: Chung Hun Lee
  • Spring 2012, Section: 001, CRN 13195, Instructor: Rebecca Kelley
  • Fall 2011, Section: 001, CRN 74740, Instructor: Rebecca Kelley
  • Spring 2011, Section: 001, CRN 14108, Instructor: Adriane Alfred
  • Fall 2010, Section: 001, CRN 73841, Instructor: Kathleen Bentz
  • Fall 2010, Section: 002, CRN 79582, Instructor: Nathan Austin
  • Spring 2010, Section: 001, CRN 19183, Instructor: Nathan Austin
  • Fall 2009, Section: 001, CRN 74142, Instructor: Kathleen Bentz