College of Education and Human Development - George Mason University
Graduate School of Education - George Mason University

Our Graduate School of Education is the alma mater for one third of teachers and administrators in Northern Virginia’s world-class school systems. Each year, more than 3,000 graduate students enroll in our innovative academic programs, which include advanced study for teachers and school leaders, instructional design and technology, and a renowned PhD in Education program that is among the largest in the country.

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School of Recreation, Health, and Tourism - George Mason University

The School of Recreation, Health, and Tourism (SRHT) offers exciting, career-ready majors in dynamic fields such as athletic training, tourism and events management, health and physical education, kinesiology, sport management, and recreation management. SRHT features renowned faculty, cutting-edge research, six laboratories and centers, and a diverse student body of more than 1,000 undergraduate and graduate students each year. Each major requires one or more internship or clinical experiences, ensuring that students graduate not just with a transcript but with a resume that demonstrates their professional aptitude and skills.

PhD, George Mason University
Associate Professor
Professor in Charge, e-Learning Graduate Certificate
Academic Program Coordinator, Instructional Design and Technology
Learning Technologies Design Research

Contact Information

Send email to Dr. Williams van Rooij

Phone: (703) 993-9704
Fax: (703) 993-2722

George Mason University
Fairfax Campus
Thompson Hall L044
4400 University Dr.
MS 5D6
Fairfax, VA 22030

Profile

Dr. Williams van Rooij is associate professor in the Instructional Design and Technology program, Learning Technologies Division of the College of Education and Human Development at George Mason University. . Dr. Williams van Rooij received her Ph.D. in Instructional Technology with a minor in Software Information Systems from George Mason University in 2007. She also has a doctorate in Quantitative Methods from the Graduate Center of the City University of New York, a Masters in Political Science from the American University of Beirut, and a Bachelors degree in Romance Languages from City College New York. Prior to joining George Mason University, Dr. Williams van Rooij worked for 10 years as Director of Product Marketing at Datatel, Inc., in Fairfax, VA, where she facilitated the engineering of new e-learning technology solutions. Her corporate experience included management positions in software marketing and market research in the financial and advertising industries. As a Certified Distance Education Professional (C.D.E.P.) credentialed by Texas A&M University, Dr. Williams van Rooij is a frequent speaker on the development of Web-based education and has published in journals such as Educational Technology Research & Development, the British Journal of Educational Technology, Human Resource Management, and the Review of Education  Research. She also holds the Project Management Professional (PMP) credential from the Project Management Institute, Inc.

Research Interests

  • Open source software for teaching and learning
  • Project management
  • e-Learning
  • Workplace learning and development

Recent Publications

Articles

  • Van der Klink, M., Van der Heijden, B., Boon, J., & Williams van Rooij, S. (2014). Exploring the contribution of formal and informal learning to academic staff member employability: A Dutch perspective. Career Development International, 19(3), 337-356
  • van Rooij, S.W., & Merkebu, J. (2015). Measuring the business impact of employee learning: A view from the professional services sector. Human Resource Development Quarterly, 26(3), 275-297.
  • Williams van Rooij, S. (2013). Usability testing with online research panels: A case study from the field of instructional design. International Journal of e-Learning, 12(4), 403-423.
  • Williams van Rooij, S., & Zirkle, K. (2016). Balancing pedagogy, student readiness, and accessibility: A case study in collaborative online course development. The Internet and Higher Education, 28, 1-7.
  • Williams van Rooij, S. (2013). The career path to instructional design project management: An expert perspective from the U.S. professional services sector. International Journal of Training and Development, 17(1), 33-53.
  • Williams van Rooij, S. (2012) Research-based personas: Teaching empathy in professional education. Journal of Effective Teaching, 12(3), 77-86
  • Williams van Rooij, S. (2012). Training older workers: Lessons learned, unlearned, and relearned from the field of instructional design. Human Resource Management, 51(2), 281-298.
  • Williams van Rooij, S. (2012). Open source learning management systems: A predictive model for higher education. Journal of Computer-assisted Learning, 28(12), 114-125.
  • Williams van Rooij, S. (2011). Higher education sub-cultures and open source adoption. Computers & Education, 57(1), 1171-1183.
  • Williams van Rooij, S. (2011). Instructional design and project management: Complementary or divergent? Educational Technology Research & Development, 59(1), 139-158.
  • Williams van Rooij, S. (2010). Project management in instructional design: ADDIE is not enough. British Journal of Educational Technology, 41(5), 852-864.
  • Williams van Rooij, S. & Lemp, L. (2010). Positioning e-Learning Graduate Certificate Programs: Niche Marketing in Higher Education. Services Marketing Quarterly, 31(3), 296-319.
  • Williams van Rooij, S. (2009). Adopting open source software in higher education: A cross-disciplinary review of the literature. Review of Educational Research, 79(2), 682-701.
  • Williams van Rooij, S. (2009). Scaffolding project-based learning with the Project Management Body of Knowledge (PMBOK). Computers & Education, 52(1), 210-219.
  • Williams van Rooij, S. (2007). Open source software in US higher education: Reality or illusion? Education and Information Technologies, 12(4), 191-209.
  • Williams van Rooij, S. (2007). Perceptions of Open Source vs. Commercial Software: Is Higher Education Still on the Fence?Journal of Research on Technology in Education 39(4), 433-454.
  • Williams van Rooij, S. (2007). WebMail vs. WebApp: Comparing problem-based learning methods in a business research methods course. Journal of Interactive Learning Research, 18(4), 555-569.

Book Chapters

  • Williams van Rooij, S., Moore, J.L., & Benson, A.D. (2013). Project management of educational technology projects. In A.D. Benson, J.L. Moore, & S. Williams van Rooij (Eds.), Cases on educational technology planning, design, and implementation: A project management perspective (pp. 1-11). Hershey, PA: IGI Global.
  • Williams van Rooij, S. (2013). Jack Waterkamp: Managing scope change in an instructional design project. In P.A. Ertmer, J.A. Quinn, & K.D. Glazewski (Eds.), The ID casebook: Case studies in instructional design, 4th edition, (pp. 259-271). Upper Saddle River: Pearson.
  • Williams van Rooij, S. (2011). Higher Education and FOSS for e-learning: The role of organizational sub-cultures in enterprise-wide adoption. In B. Ozkan Czerkawski (Ed.), Free and open source software for e-learning: Issues, successes, and challenges (pp. 55-74). Hershey: IGI Global.
  • Norton, P., Williams van Rooij, S., Kinas-Jerome, M., Clark, K., Behrmann, M., & Bannan-Ritland, B. (2009). Linking theory and practice through design: An instructional technology program. In M. Orey, V.J. McClendon, & R.M. Branch (Eds.), Educational media and technology yearbook, Volume 34 (pp. 47-60). New York: Springer.
  • Williams van Rooij, S. (2009). Project Management for Project-based Learning: A Case Study of Course Projects with Small Virtual Instructional Design Teams. In T. Kidd (Ed.), Online education and adult learning: New frontiers for teaching practices (pp. 247-263). Hershey: IGI Global, Information Science Reference.Williams van Rooij, S. (2013). Usability testing with online research panels: A case study from the field of instructional design. International Journal of e-Learning, 12(4), 403-423.

Edited Books

  • Benson, A.D., Moore, J.L., & Williams van Rooij, S. (Eds.) (2013). Cases on educational technology planning, design, and implementation: A project management perspective. Hershey, PA: IGI Global.

Other Information

Selected Conference Presentations

  • Williams van Rooij, S. & Merkebu, J.* (2013, November). Measuring the business impact of employee learning: A view from the professional services sector. Paper presented at the AECT International Convention, Anaheim, CA
  • Williams van Rooij, S. & Zirkle, K. (2013, October). Balancing pedagogy, interactivity and accessibility: A faculty-IT support partnership. Paper presented at the EDUCAUSE Annual Conference, Anaheim, CA
  • Williams van Rooij, S. (2013, May). Integrating empathy into professional education: Lessons learned from the design professions. Poster session conducted at the AERA Annual Meeting, San Francisco, CA
  • Williams van Rooij, S. Multigenerational workforce training: What does age have to do with it? 2011 Annual Meeting of the American Educational Research Association (AERA), New Orleans, LA.
  • Williams van Rooij, S. Instructional Design and Project Management: Which Competencies are Which? 2010 AECT International Convention, Anaheim, CA, October, 2010
  • Williams van Rooij, S. Higher Education Sub-cultures and Open Source Adoption for Distance Learning, 2010 AECT International Convention, Anaheim, CA, October, 2010.
  • Williams van Rooij. S. Higher Education and Open Source Adoption, EDUCAUSE Annual Conference, Anaheim, CA, October, 2010.
  • Williams van Rooij, S. The Role of Organizational Culture in Higher Education Adoption of Open Source Software for Teaching/Learning, American Educational Research Association (AERA) Annual Meeting, Denver, CO, May, 2010.
  • Williams van Rooij, S. Instructional Designers and Project Managers: Two Occupations Separated by Common Competencies, American Educational Research Association (AERA) Annual Meeting, Denver, CO, May, 2010.
  • Williams van Rooij, S. & Dabbagh, N. Facilitating Project-based Learning in Virtual Teams Using Project Management Methodology. American Educational Research Association (AERA) Annual Meeting, San Diego, CA, April, 2009.
  • Williams van Rooij, S. & Lemp, L. Positioning e-Learning Graduate Certificate Programs: Higher Education and the Development of a Profession. E-Learn 2008: World Conference on E-Learning in Corporate, Government, Healthcare & Higher Education, Las Vegas, NV, November, 2008.
  • Dabbagh, N. & Williams van Rooij. S. A Three Component Framework for Balancing Pedagogy and Technology in E-Learning Design. AECT International Convention, Orlando, FL, November, 2008.
  • Williams van Rooij, S. Online project-based learning processes and outcomes in post-secondary education. The 6th International Conference on Education and Information Systems, Technologies and Applications: EISTA 2008. Orlando, FL, June, 2008.
  • Williams van Rooij, S. Using project management to enhance project-based learning. EDUCAUSE Learning Initiative Annual meeting, San Antonio, TX, January, 2008.
  • Williams van Rooij, S.. Open source software in higher education: Opportunity or illusion? Norwegian Research and Education Network, Fairfax, VA, October, 2007.
  • Williams van Rooij, S. Open source software in higher education: Myth or illusion? 3rd Annual Innovations in e-Learning Symposium, Fairfax, VA, June, 2007.
  • Williams van Rooij, S.. Will Open source software really level the playing field? League forInnovation CIT Annual Conference, Charlotte, NC, October, 2006