College of Education and Human Development - George Mason University
Graduate School of Education - George Mason University

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School of Recreation, Health, and Tourism - George Mason University

The School of Recreation, Health, and Tourism (SRHT) offers exciting, career-ready majors in dynamic fields such as athletic training, tourism and events management, health and physical education, kinesiology, sport management, and recreation management. SRHT features renowned faculty, cutting-edge research, six laboratories and centers, and a diverse student body of more than 1,000 undergraduate and graduate students each year. Each major requires one or more internship or clinical experiences, ensuring that students graduate not just with a transcript but with a resume that demonstrates their professional aptitude and skills.

PhD, Clemson University
Professor
Hospitality, Tourism and Events Management

Contact Information

Send email to Dr. Daniels

Phone: (703) 993-4279
Fax: (703) 993-2025

Maggie Daniels's website

George Mason University
Science and Technology Campus
Bull Run Hall 201B
10890 George Mason Circle
MS 4E5
Manassas, VA 20110

Profile

Dr. Margaret (Maggie) Daniels has conducted extensive fieldwork in the areas of tourism planning and policy, supply resource promotion, wedding planning and event management as pertaining to local economic development. She partners with agencies in the Washington DC metropolitan area to assist them with event and tourism implementation and evaluation. She is currently the lead investigator on a series of collaborative studies with the National Park Service regarding the National Mall and Memorial Parks Management Plan. Dr. Daniels is a prolific researcher and has a combination of over 100 published papers, book chapters, professional presentations and technical reports to her credit. She has spearheaded research in the niche event area of wedding consulting and has an award-winning book entitled Wedding Planning and Management: Consultancy for Diverse Clients written with Carrie Loveless and published by Routledge. In 2008, Maggie was named one of Modern Bride magazines 25 Trendsetters along with Oscar de la Renta, Tiffany & Co. and other top wedding experts. Just a few of the media outlets that have featured Maggie's tourism, event and wedding expertise include ABC Nightline News, MSNBC, United Press International, Fox 45 News, the Washington Post, the DC Examiner, US News and World Report, Washingtonian.com and SmartMoney.com.

Research Interests

  • Tourism planning and policy
  • Wedding planning
  • Local economic development
  • Economic impact analysis
  • Sports tourism
  • Event planning, implementation and evaluation

Recent Publications

Refereed Journal Articles

Daniels, M. J., Harmon, L. K., Park, M., Brayley, R., & Vese Jr., R. (2018). Spatial optimization of tour bus transport within urban destinations. Tourism Management, 64, 129-141.
Daniels, M. J., Harmon, L. K., Barrow, M., Park, M., Brayley, R.E., & Vese, R. (2015). Heritage tourism within a capital city: Symbolism and dissonance. Tourism Review International, 19, 1-18.
Daniels, M. J., Park, M., Harmon, L.K., & Brayley, R.E. (2013). Bridging risk management perceptions and processes: The case of the National Mall and Memorial Parks. International Journal of Culture, Tourism and Hospitality Research, 7(2), 148-162.
Lee, S., Goldblatt, J., & Daniels, M. J. (2012). A comparative analysis of the perceived effects of two economic recessions on event organizations. Tourism Review International. 16(1), 59-67.
Daniels, M. J., Lee, S., & Cohen, T. (2012). The attributes influencing wedding reception venue selection. Event Management, 16(3), 245-258.
Harmon, L.K., Daniels, M. J., Brayley, R.E. & Park, M. (2011). Is a nation's front yard becoming a dumping ground? A critical analysis of greenspace within the United States National Mall & Memorial Parks. Journal of Tourism and Leisure Studies, 2, 269-292.
Bowen, H. E., & Daniels, M. J. (2011). Hostelling as a pathway to cross-cultural understanding. Tourism Review International, 14(4), 189-200.
Park, M., Daniels, M. J., Brayley, R. E., & Harmon, L. K. (2010). An analysis of service provision and visitor impacts using participant observation and photographic documentation: The National Cherry Blossom Festival. Event Management, 14, 167-182.
Lawton, L. J., & Daniels, M. J. (2009). Resident non-visitation to a national museum site: The Steven F. Udvar-Hazy Center. Visitor Studies, 12(1), 16-29.
Daniels, M. J. (2008). Running solo. Tourism Review International, 12(2), 129-137.
 
Book Chapters
Wiggins, B. P., & Daniels, M. J. (2016). Hegemony and identity: The evolution of American women’s participation in active sport tourism. In L. Borish, D. Wiggins, & G. Gems (Eds.), The Routledge History of American Sport. Oxford: Routledge.
Daniels, M. J., Dieke, P., & Barrow, M. (2013). Civil War tourism: Perspectives from Manassas National Battlefield Park. In R. Butler, & W. Suntikul (Eds.), Tourism and War (pp. 232-244). Oxford: Routledge.
Daniels, M. J., Harmon, L. K., Park, M., & Brayley, R. E. (2009). National Mall & Memorial Parks: Past, present, future. In W. Frost, & C. M. Hall (Eds.), Tourism and national parks: International perspectives on development, histories and change (pp. 282-297). Oxford: Routledge.
Daniels, M. J., & Pennington-Gray, L. (2006). Introduction to political-economic construction of quality tourism experiences. In G. Jennings, & N. Nickerson (Eds.), Quality tourism experiences (pp. 159-170). Oxford: Butterworth Heinemann.
Bricker, K. S., Daniels, M. J., & Carmichael, B. A. (2006). Quality tourism development and planning. In G. Jennings, & N. Nickerson (Eds.), Quality tourism experiences (pp. 171-191). Oxford: Butterworth Heinemann.
Jurowski, C., Daniels, M. J., & Pennington-Gray, L. (2006). The distribution of tourism benefits. In G. Jennings, & N. Nickerson (Eds.), Quality tourism experiences (pp. 192-207). Oxford: Butterworth Heinemann.

Trade Publications and Invited Publications

Wiggins, B. P., & Daniels, M. J. (2016). Hegemony and identity: The evolution of American women’s participation in active sport tourism. In L. Borish, D. Wiggins, & G. Gems (Eds.), The Routledge History of American Sport. Oxford: Routledge.
Daniels, M. J., Dieke, P., & Barrow, M. (2013). Civil War tourism: Perspectives from Manassas National Battlefield Park. In R. Butler, & W. Suntikul (Eds.), Tourism and War (pp. 232-244). Oxford: Routledge.
Daniels, M. J., Harmon, L. K., Park, M., & Brayley, R. E. (2009). National Mall & Memorial Parks: Past, present, future. In W. Frost, & C. M. Hall (Eds.), Tourism and national parks: International perspectives on development, histories and change (pp. 282-297). Oxford: Routledge.
Daniels, M. J., & Pennington-Gray, L. (2006). Introduction to political-economic construction of quality tourism experiences. In G. Jennings, & N. Nickerson (Eds.), Quality tourism experiences (pp. 159-170). Oxford: Butterworth Heinemann.
Bricker, K. S., Daniels, M. J., & Carmichael, B. A. (2006). Quality tourism development and planning. In G. Jennings, & N. Nickerson (Eds.), Quality tourism experiences (pp. 171-191). Oxford: Butterworth Heinemann.
Jurowski, C., Daniels, M. J., & Pennington-Gray, L. (2006). The distribution of tourism benefits. In G. Jennings, & N. Nickerson (Eds.), Quality tourism experiences (pp. 192-207). Oxford: Butterworth Heinemann.
Wedding Planning and Management: Consultancy for Diverse Clients

Other Information