College of Education and Human Development - George Mason University

Dr. Maggie J. Daniels
PhD, Clemson University
Tourism and Events Management

Contact Information

Send email to Dr. Daniels

Phone: (703) 993-4279
Fax: (703) 993-2025
Email: mdaniels (

George Mason University
Fairfax Campus
Thompson Hall 1501
4400 University Dr.
MS 4D2
Fairfax, VA 22030


Dr. Margaret (Maggie) Daniels has conducted extensive fieldwork in the areas of tourism planning and policy, supply resource promotion, wedding planning and event management as pertaining to local economic development. She partners with agencies in the Washington DC metropolitan area to assist them with event and tourism implementation and evaluation. She has acted as the lead investigator on collaborative studies with the National Park Service regarding the National Mall and Memorial Parks and with the Maryland-National Capital Park and Planning Commission. Dr. Daniels is a prolific researcher and has a combination of over 100 published papers, book chapters, professional presentations and technical reports to her credit. She has spearheaded research in the niche event area of wedding consulting and has an award-winning book entitled Wedding Planning and Management: Consultancy for Diverse Clients written with Carrie Wosicki and published by Routledge. Just a few of the media outlets that have featured Maggie's tourism, event and wedding expertise include ABC Nightline News, MSNBC, United Press International, Fox 45 News, the Washington Post, the DC Examiner, US News and World Report, and  Maggie is also the lead author on the STEM-based fiction book STRXIA: The Odds are against us, written with aerospace engineer Matt Michel.  STRXIA is designed to introduce elementary school children to the basic principles of physics in an entertaining way, with a focus on Newton's three laws of motion.

Research Interests
  • Tourism planning and policy
  • Wedding planning
  • Local economic development
  • Economic impact analysis
  • Sports tourism
  • Event planning, implementation and evaluation
Recent Publications


Daniels, M. & Loveless, C. (2021). Wedding planning and management: Consultancy for diverse clients, third edition.  New York: Routledge.

Daniels, M, & Michel, M. (2018).  STRXIA: The Odds are against us.

Refereed Journal Articles

Daniels, M. J., Harmon, L.K., Brayley, R., Vese, R., & Park, M. (2019).  Honor Flight: Recognition of preeminent-mature tourists.  Annals of Tourism Research, 74, 95-107.
Daniels, M. J., Harmon, L. K., Park, M., Brayley, R., & Vese Jr., R. (2018). Spatial optimization of tour bus transport within urban destinations. Tourism Management, 64, 129-141.
Daniels, M. J., Harmon, L. K., Barrow, M., Park, M., Brayley, R.E., & Vese, R. (2015). Heritage tourism within a capital city: Symbolism and dissonance. Tourism Review International, 19, 1-18.
Daniels, M. J., Park, M., Harmon, L.K., & Brayley, R.E. (2013). Bridging risk management perceptions and processes: The case of the National Mall and Memorial Parks. International Journal of Culture, Tourism and Hospitality Research, 7(2), 148-162.
Lee, S., Goldblatt, J., & Daniels, M. J. (2012). A comparative analysis of the perceived effects of two economic recessions on event organizations. Tourism Review International. 16(1), 59-67.
Daniels, M. J., Lee, S., & Cohen, T. (2012). The attributes influencing wedding reception venue selection. Event Management, 16(3), 245-258.
Wedding Planning and Management: Consultancy for Diverse Clients
Other Information
Courses Taught This Semester