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TOUR 430: Destination Marketing and Management

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Important: For the most up-to-date information, refer to the official George Mason Course Catalog

General Information

Credits: 3

Description:

Examines the principles and practices of destination marketing and management with a comprehensive approach that emphasizes digital marketing, visitor experiences, stakeholder relationships, crisis management, and sustainability. Explores strategies for managing destinations and examines the impact of emerging trends through real-world case studies.Offered by School of Sport/Rec/Tour Mgmt. Limited to three attempts.
Recommended Prerequisite: TOUR 210
Registration Restrictions:

Enrollment limited to students with a class of Junior Plus, Junior, Senior Plus or Senior.

Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

Current Sections

This course is not offered this semester.

Upcoming Sections

  • Fall 2025, Section: 001, CRN 79668, Format: Face-to-Face, Instructor: Min Park
Prior Sections (partial list)
  • Spring 2021, Section: 001, CRN 23873, Format: Face-to-Face, Instructor: Min Park
  • Spring 2021, Section: 002, CRN 24434, Format: Face-to-Face, Instructor: Min Park
  • Spring 2021, Section: 003, CRN 24757, Format: Face-to-Face, Instructor: Min Park
  • Spring 2021, Section: 004, CRN 25489, Format: Face-to-Face, Instructor: Min Park
  • Spring 2020, Section: 001, CRN 22286, Format: Face-to-Face, Instructor: Min Park