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SPMT 611: Sport Marketing and Sales

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Important: For the most up-to-date information, refer to the official George Mason Course Catalog

General Information

Credits: 3

Description:

Investigates principles and processes in sport marketing. Focuses on research and development, sport promotion, sport sponsorship, advertising, merchandising, and distribution of sporting goods. Offered by School of Sport/Rec/Tour Mgmt. May not be repeated for credit.
Registration Restrictions:

Enrollment limited to students with a class of Advanced to Candidacy, Graduate, Junior Plus, Non-Degree or Senior Plus.

Enrollment is limited to Graduate, Non-Degree or Undergraduate level students.

Students in a Non-Degree Undergraduate degree may not enroll.

Schedule Type: Lecture
Grading:
This course is graded on the Graduate Regular scale.

Current Sections

This course is not offered this semester.

Upcoming Sections

  • Fall 2025, Section: DL1, CRN 72272, Format: Online, Instructor: Julie Aylsworth
Prior Sections (partial list)
  • Fall 2022, Section: 001, CRN 85697, Format: Face-to-Face, Instructor: Julie Aylsworth
  • Fall 2022, Section: DL1, CRN 70790, Format: Online, Instructor: Julie Aylsworth
  • Fall 2021, Section: 001, CRN 71212, Format: Online, Instructor: Julie Aylsworth
  • Fall 2020, Section: 001, CRN 71409, Format: Online, Instructor: Julie Aylsworth
  • Fall 2019, Section: 001, CRN 71614, Format: Face-to-Face, Instructor: Julie Aylsworth
  • Fall 2019, Section: P01, CRN 81873, Format: Face-to-Face, Instructor: Julie Aylsworth
  • Fall 2018, Section: 001, CRN 71963, Format: Face-to-Face, Instructor: Julie Aylsworth
  • Fall 2018, Section: P01, CRN 80079, Format: Face-to-Face, Instructor: Julie Aylsworth
  • Fall 2017, Section: 001, CRN 72219, Instructor: Julie Aylsworth
  • Fall 2017, Section: P01, CRN 83432, Instructor: Julie Aylsworth
  • Fall 2016, Section: 001, CRN 72564, Instructor: Jorgen Kjaer
  • Fall 2015, Section: 001, CRN 72993, Instructor: Jorgen Kjaer
  • Fall 2014, Section: 002, CRN 73471, Instructor: LaMan Dantzler
  • Fall 2013, Section: 002, CRN 74111, Instructor: LaMan Dantzler
  • Fall 2012, Section: 002, CRN 75652, Instructor: Robert Baker
  • Fall 2011, Section: 002, CRN 80358, Instructor: Philip Hunt
  • Fall 2011, Section: 643, CRN 81658, Instructor: Philip Hunt