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TOUR 412: Hospitality, Tourism, and Events Management Marketing and Sales

Important: For the most up-to-date information, refer to the official George Mason Course Catalog

General Information

Credits: 3


Provides understanding and tools for marketing and management of financial resources in entrepreneurial tourism enterprises. Also includes market planning, business planning, feasibility assessment, investment analysis, basic accounting, and operational control. Offered by School of Sport/Rec/Tour Mgmt. Limited to three attempts.
Registration Restrictions:

Required Prerequisites: ((TOUR 241C or 241XS) or (PRLS 241C, RMGT 241C or PRLS 241XS)).
C Requires minimum grade of C.
XS Requires minimum grade of XS.

Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.

Current Sections

Prior Sections (partial list)