SRTM 303: Introduction to Wine & Craft Beverage Management
Important: For the most up-to-date information, refer to the official George Mason Course Catalog
General Information
Credits: 3
Description:
Provides students knowledge of operational functions and strategies, and practical skills necessary for opening, managing, and operating business for the wine and microbrewing industries. This course introduces distribution and sales planning, strategic marketing and sales management, regulation and compliance issues, and the opportunity to earn a Cicerone certificate. Offered by School of Sport/Rec/Tour Mgmt. Limited to three attempts.
Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.
This course is graded on the Undergraduate Regular scale.
Current Sections
- Spring 2024, Section: 001, CRN 24004, Format: Hybrid, Instructor: Frank Kuhns