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MKTG 353: New Product Development

Important: For the most up-to-date information, refer to the official George Mason Course Catalog

General Information

Credits: 3


This course focuses on all aspects of the new product and new service development process, from insight and inspiration through design and product launch. The course also explores current topics and best practices in innovation management, such as open innovation, managing creativity in organizations, and product design, and rapid prototyping. A third attempt will require academic advisor approval.Offered by Marketing. Limited to two attempts.
Specialized Designation: Mason Impact.
Registration Restrictions:

Required Prerequisites: (MKTG 301C or L301) or (MBUS 303C, L303 or 303XS) or (MKTG 303C, L303 or 303XS).
C Requires minimum grade of C.
XS Requires minimum grade of XS.

Students with a class of Freshman may not enroll.

Students with the Ineligible to take MKTG crses or terminated from BU major attributes may not enroll.

Schedule Type: Lecture
This course is graded on the Undergraduate Regular scale.