AVT 414: Brand Identity Design
Important: For the most up-to-date information, refer to the official George Mason Course Catalog
General Information
Credits: 3
Description:
Fundamentals of branding and identity design. Topics include logo development, product packaging, marketing and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphics standards guide. Offered by School of Art. Limited to three attempts.
Registration Restrictions:
Required Prerequisites: (AVT 252C, 252XS, 253XS or 253C) and ((AVT 311C or 311XS) and (AVT 396*C or 396*XS)).
* May be taken concurrently.
C Requires minimum grade of C.
XS Requires minimum grade of XS.
Schedule Type: Studio
Grading:
This course is graded on the Undergraduate Regular scale.
This course is graded on the Undergraduate Regular scale.