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AVT 414: Brand Identity Design

Important: For the most up-to-date information, refer to the official George Mason Course Catalog

General Information

Credits: 3

Description:

Fundamentals of branding and identity design. Topics include logo development, product packaging, marketing and advertising collaterals, web branding, and broadcast advertising development. Special attention is given to the creation of a graphics standards guide. Offered by School of Art. Limited to three attempts.
Registration Restrictions:

Required Prerequisites: (AVT 252C, 252XS, 253XS or 253C) and ((AVT 311C or 311XS) and (AVT 396*C or 396*XS)).
* May be taken concurrently.
C Requires minimum grade of C.
XS Requires minimum grade of XS.

Schedule Type: Studio
Grading:
This course is graded on the Undergraduate Regular scale.