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SPMT 412: Sport Marketing and Sales

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Important: For the most up-to-date information, refer to the official George Mason Course Catalog

General Information

Credits: 3

Description:

Investigates principles and processes in sport marketing and finance. Focuses on research and development, sport promotion, sport sponsorship, advertising, merchandising, and distribution of sporting goods. Offered by School of Sport/Rec/Tour Mgmt. Limited to three attempts.
Recommended Prerequisite: 60 hours.
Registration Restrictions:

Required Prerequisites: SPMT 201D, 201XP, 201XS or RMGT 241C.
D Requires minimum grade of D.
XP Requires minimum grade of XP.
XS Requires minimum grade of XS.
C Requires minimum grade of C.

Schedule Type: Lecture
Grading:
This course is graded on the Undergraduate Regular scale.

Current Sections

This course is not offered this semester.

Prior Sections (partial list)
  • Spring 2023, Section: DL1, CRN 10447, Format: Online, Instructor: Julie Aylsworth
  • Spring 2022, Section: DL1, CRN 10601, Format: Online, Instructor: Julie Aylsworth
  • Fall 2021, Section: 002, CRN 84987, Format: Hybrid, Instructor: Chris Green
  • Spring 2021, Section: DL1, CRN 10744, Format: Online, Instructor: Julie Aylsworth
  • Spring 2020, Section: DL1, CRN 10884, Format: Online, Instructor: Julie Aylsworth
  • Fall 2019, Section: 001, CRN 70993, Format: Face-to-Face, Instructor: Chris Green
  • Spring 2019, Section: 002, CRN 11011, Format: Face-to-Face, Instructor: Julie Aylsworth
  • Fall 2018, Section: 001, CRN 71201, Format: Face-to-Face, Instructor: Andrew Ruge
  • Spring 2018, Section: 001, CRN 10380, Format: Face-to-Face, Instructor: Andrew Ruge
  • Spring 2018, Section: 002, CRN 11154, Format: Face-to-Face, Instructor: Julie Aylsworth
  • Fall 2017, Section: 001, CRN 71358, Instructor: Andrew Ruge
  • Spring 2017, Section: 001, CRN 10581, Instructor: Andrew Ruge
  • Spring 2017, Section: 002, CRN 11761, Instructor: Lindsey Campbell
  • Fall 2016, Section: 001, CRN 71536, Instructor: Andrew Ruge
  • Spring 2016, Section: 001, CRN 10734, Instructor: Andrew Ruge
  • Spring 2016, Section: 002, CRN 12148, Instructor: Lindsey Campbell
  • Fall 2015, Section: 001, CRN 71773, Instructor: Andrew Ruge
  • Spring 2015, Section: 001, CRN 10842, Instructor: Andrew Ruge
  • Spring 2015, Section: 002, CRN 12463, Instructor: Lindsey Campbell
  • Fall 2014, Section: 001, CRN 71956, Instructor: Andrew Ruge
  • Fall 2014, Section: 002, CRN 75293, Instructor: Lindsey Campbell
  • Spring 2014, Section: 001, CRN 10966, Instructor: Andrew Ruge
  • Spring 2014, Section: 002, CRN 12881, Instructor: Lindsey Campbell
  • Fall 2013, Section: 001, CRN 72146, Instructor: Andrew Ruge
  • Fall 2013, Section: 002, CRN 80057, Instructor: Lindsey Campbell
  • Spring 2013, Section: 001, CRN 11143, Instructor: Andrew Ruge
  • Spring 2013, Section: 002, CRN 13543, Instructor: Lindsey Campbell
  • Fall 2012, Section: 001, CRN 72421, Instructor: Andrew Ruge
  • Spring 2012, Section: 001, CRN 11325, Instructor: Andrew Ruge
  • Spring 2012, Section: 002, CRN 14707, Instructor: Craig Esherick
  • Fall 2011, Section: 001, CRN 72855, Instructor: Andrew Ruge
  • Fall 2011, Section: 002, CRN 75438, Instructor: Alicia Duncan
  • Spring 2011, Section: 001, CRN 11595, Instructor: Andrew Ruge
  • Spring 2011, Section: 002, CRN 19535, Instructor: Ji-Ho Kim
  • Fall 2010, Section: 001, CRN 73817, Instructor: Andrew Ruge
  • Fall 2010, Section: 002, CRN 80716, Instructor: Cindy Waddell
  • Spring 2010, Section: 001, CRN 12445, Instructor: Andrew Ruge
  • Fall 2009, Section: 001, CRN 74116, Instructor: Andrew Ruge