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College of Education and Human Development - George Mason University

Mr. Craig R. Esherick
JD, Georgetown University
Associate Professor
Associate Director, Center for Sport Management
Academic Program Coordinator, Sport Management
Sport and Recreation Studies

Contact Information

Send email to Mr. Esherick

Phone: (703) 993-9922
Fax: (703) 993-9707
Email: cesheric (

George Mason University
Fairfax Campus
Krug Hall 213D
4400 University Dr.
MS 4D2
Fairfax, VA 22030


Professor Esherick was a scholarship basketball player at Georgetown University while earning an undergraduate Finance degree. He attended the Georgetown University Law Center and also was a graduate assistant basketball coach for two of those years. After graduating from law school and passing the DC Bar, Professor Esherick became a full-time assistant coach at Georgetown for the men’s basketball team. His tenure as an assistant lasted 17 and a half years and included a stint as the assistant basketball coach for the USA Olympic team that won a bronze medal in the 1988 Seoul Olympics. He became the head basketball coach in 1999 at Georgetown University and held that position long enough to win 103 games. He worked briefly for AOL’s new online radio venture from 2004 until 2005, where he commented on-air about college basketball news and wrote articles for the AOL Sports website. Professor Esherick took a job with a startup television network in New York in May of 2005; that network, CSTV, has now become CBS College Sports. Esherick came to Mason from NYU, where he taught in their Graduate Sports Management program for two years.

Sports Diplomacy Press Release, check it out here.

Washington Post story about Professor Esherick, check it out here.

Arlington Magazine profiled Professor Esherick, check it out here.

Research Interests
  • Basketball History; US and International
  • Sports for Development, Diplomacy and Community Building
  • The club sports system in Europe
  • Interscholastic and Intercollegiate Athletics
  • Coaching, parenting and leadership in youth sports
  • Media and Sports
  • Sport Management
Recent Publications

Craig wrote his first textbook, Media Relations in Sports, with Brad Schultz (Ole Miss) and Phil Caskey (WVU). This book was published in the summer of 2010. Craig’s second textbook was published in February of 2013, Fundamentals of Sport Management, which he co-wrote with Dr. Robert E. Baker (GMU). Another edition of Media Relations in Sport was published in 2014.  Esherick was the lead editor for Case Studies in Sport Diplomacy which was published in 2017.  He has three book projects in the works; the new edition of Media Relations in Sports (2020), a book on Sport for Development with Professor Baker and The Art and Science of Coaching.

Esherick has had several encyclopedia entries, book reviews, journal articles and a chapter published in eight different works; History of Sport Encyclopedia, Sports Management and Marketing Encyclopedia, Journal of Issues in Intercollegiate Athletics, History and Sport, Journal of Sport for Development, International Journal in Sport Management and Marketing, Leadership in Sport and Cultures of Peace (Sports Based Peace Initiatives). Esherick serves on several Arlington and Fairfax County boards and committees. He  worked with the US Department of State on a multi-million dollar sports visitor’s cooperative grant that spanned seven years and brought 90 groups to Mason and the US from all over the world.  He also provides expert commentary for news outlets, television and radio during college basketball season, primarily for MidAtlantic Sports Network (MASN) and the Patriot League network.

Media Relations In SportFundamentals of Sport ManagementMedia Relations in Sport Case Studies In Sport DiplomacyMedia Relations in Sport
Other Information


  • Consumer Behavior in Sports
  • Economics and Finance of Sports Industry
  • Governance and Policy in Sport Organizations (SPMT 455)
  • Introduction to Sport Management (SPMT 201)
  • Practicum (SPMT 241)
  • Sport in Higher Education Special Topics (SPMT 480)
  • Sport Law (EFHP 598)
  • Theoretical Models of Sport Coaching (SPMT 631)