Going for Gold: The Business Side of the Olympic Games
With the 2024 Olympic Games in Paris, France just around the corner, thousands of athletes will soon be competing in 32 different sports that will be broadcast to people around the world through television, radio, and digital platforms. The Olympic Broadcasting Services is expected to produce more than 11,000 hours of content that will be provided to over thirty media organizations worldwide under media rights agreements negotiated with the International Olympic Committee (IOC), the governing body of the Olympics.