SPMT 412: Sport Marketing and Sales

Important: For the most up-to-date information, refer to the official George Mason Course Catalog

General Information

Credit hours: 3

Description: Investigates principles and processes in sport marketing and finance. Focuses on research and development, sport promotion, sport sponsorship, advertising, merchandising, and distribution of sporting goods.

Prerequisite(s): 60 hours, including SPMT 201, or permission of instructor.

Hours of Lecture or Seminar per week: 3
Hours of Lab or Studio per week: 0

Current Sections

This course is not offered this semester.

Prior Sections (partial list)